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Most Apps Fail After Release. Here's Why Your App Needs APM - Now!

· 5 min read
Andrea Sunny
Marketing Associate, Appxiom

Imagine this.

You just rolled a major update in your app. It passed QA, went through internal testing, and your team is pumped. Marketing is in full swing. Downloads shoot up. Everything looks perfect!

Until it is not.

Support tickets piling up - weird bugs, login loops, abandoned carts. Reviews dip from 4.8 to 3.2. Your churn rate spikes. You double-check the logs but find zero clues there.

What happened?
You missed the silent killers. The bugs and performance hiccups that only show up after release, in the wild. By the time you notice, users have already jumped ship. And trust me, they don't come back.

The Hidden Cost of Not Monitoring Your App in Production

Let's get real. You can't fix what you don't see.

Most teams rely on testing and crash logs. But real-world usage is messy - flaky networks, outdated OS versions, edge-case interactions. That's where the real problems hide.

An Application Performance Monitoring (APM) tool is like a live health monitor for your app. It watches your app the way users actually use it across thousands of devices, networks, and edge cases and tells you exactly when, where, and why things go wrong.

Not using APM tools? Your risk of failure is beyond your calculations.

Here's what you risk by not using an APM tool:

  • Users silently churn - No complaints, no warnings, just uninstalls.
  • Ratings crash - Just a few 1-star reviews can question your credibility.
  • Lost conversions - That payment bug? It cost you 15% of your last week's revenue.
  • Wasted time - Your team spends days guessing, debugging, and confused.

In fact, according to a 2024 report by Appsflyer, over 46% of users abandon apps after just one frustrating experience. That's not just bad UX, that's revenue walking out your door.

Let's do some quick math

  • A single bug in your sign-up flow costs you 500 missed signups/week.
  • Your app converts 10% of those users into paying customers.
  • Each customer spends $15/month.

That's $3,000/month in lost revenue from one missed bug.
Now multiply that by all the bugs you do not know about.

APM isn't an add-on anymore. It's the foundation of sustainable growth. But that's not the real win.The real win is connecting those issues to your business impact.

That's where Appxiom changes the game.

Meet Appxiom - Where App Health Meets Business Outcomes

Appxiom isn't just another issue tracker. It's a full-scale Business-aware APM platform for teams who care about product growth, not just bug counts.

While other tools shout "an issue happened," Appxiom asks the deeper questions:

  • Did this bug stop someone from signing up?
  • How many users dropped off because of this screen lag?
  • What stopped users from completing that last step in the journey?

Appxiom brings your product, engineering, and business teams into the same conversation because now you all see the same data.

How Appxiom Works

Let's say your app has a sign-up flow with 4 steps. You define that flow in Appxiom as a goal. Then, Appxiom watches every user's path through it. When something breaks - a screen freezes, a crash happens, an API hangs,then Appxiom tracks it.

But it doesn't just say "a bug occurred". It tells you: How many users attempted that goal, how many hit that bug, how many dropped out, and how much potential revenue you lost.

That's Goal Friction Impact (GFI) in action.

And that's just one piece of what Appxiom does.

Beyond GFI, Appxiom offers powerful tools like Business Impact Analysis, which connects technical problems directly to lost revenue, churn, or retention risk. Features like Smart Prioritization ensure your team focuses on bugs that actually matter to business outcomes. With Real-time Detection, Quality Score (QS) benchmarking, and seamless integrations with platforms like Jira and Slack (coming soon), Appxiom fits naturally into your existing workflow. Add in enterprise-grade security, multi-platform support (iOS, Android, and web coming soon), offline capabilities and strong collaboration tools, you've got more than a bug tracker - you've got a product performance ally built for growth-focused engineering teams.

App quality is not optional. It's your competitive edge.
In today's mobile-first world, users won't wait.
Your app crashes once - they delete it.
Your onboarding lags - they bounce.
Your team's slow to fix it - they leave a 1-star review and move on.

Because your app isn't just a product. It's your frontend, your brand, your revenue pipeline. And Appxiom ensures it stays open for business.

If you're still shipping apps without visibility into real-world issues, you're essentially flying blind.

Final Call: You Cannot Afford Blind Spots

Appxiom gives your team superpowers:

  • Visibility into real-world user pain.
  • Clarity on what to fix on priority.
  • Insight into how bugs affect growth.

It is not just a tool. It's a peace of mind. It keeps your app healthy, your users happy, and your metrics growing.

Start using Appxiom today and build apps that don't just work, but win.

Explore Appxiom

Detect Bugs That Impact Business Ready to transform your app monitoring strategy? Discover how Appxiom's business-aware APM platform can help you connect technical issues to business impact and drive sustainable growth.

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