Campaign results include the quality of the app
A campaign can bring the right users and still miss its target when the signup flow crashes on a common device. That loss looks like weak creative or a poor audience in your reports. Appxiom adds the technical cause to the picture.
What you can see
The journeys that matter to growth
Signup and onboarding
Where new users stop and which issue was active when they did.
Checkout and payment
Which failures interrupt purchases, ranked by users lost.
Release impact
Whether a new version made a key journey better or worse.
Working with engineering
Bring evidence to the conversation
Share the goal results with engineering as a ranked list: this journey, this drop-off point, this issue, this many users lost. Fixes with a clear user cost are easier to schedule than general bug reports.
Which journeys do our campaigns feed into? Are those journeys set up as goals? What is the completion rate after our latest release?
Everything You Need to Know
Appxiom for Marketing and Growth FAQs
Answers about who uses the dashboard, analytics tools and platform coverage.
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