A drop in your funnel has a technical cause
Signup, checkout and KYC drop-offs are usually blamed on design or pricing. Often the cause is a freeze on a low-end device, a failed API call or a crash in the third step. Without the link between the two, product and engineering argue from different dashboards.
Journey-level numbers for every goal
Completion rate
How many users who start a goal finish it.
Drop-off point
The step where users stop.
Cause of abandonment
The crash, freeze, API failure or other issue that happened inside that goal.
Potential customer loss
An estimate of the users each issue cost you, so fixes can be ranked.
Three steps, two lines of code
Product names the journeys that matter.
Signup, checkout, onboarding, KYC: pick the goals tied to revenue or activation.
Engineering marks the start and end.
Two SDK calls bracket each goal (begin and complete). A coding agent can add them with the goals skill, after a developer approves the placement.
Appxiom ranks what is breaking them.
Incomplete goals are flagged as abandoned, and issues inside them are attributed and ranked by impact.
A short checklist for your next planning meeting
Which of our top five journeys are instrumented as goals? What is the completion rate for each, and where do users drop? Which single issue costs us the most users this release? Did the last hotfix change the completion rate?
Judge a release before you promote it
Quality Score summarizes release stability and explains why it moved. Issue Distribution Analytics compares bug occurrences across releases.
Appxiom for Product Teams FAQs
Answers about setup, how goals relate to product analytics and which platforms support them.
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